MANOIN INR BSE - 633.3, NSE - 638.25

After drying the pulp extracted from seeds of the cheuri tree, phulwara or chiuri butter is formed. This butter has an extremely relaxing scent that pleasantly leaves a calming effect. Rich in fats, Phulwara butter has a light colour making it a suitable base for beauty products.

Holistic nourishing benefits
of a natural ingredient

Phulwara butter is highly emollient and also has a good oxidative stability that naturally exfoliates the skin in a supple manner. Its relaxing scent and soft texture make it a great moisturising agent for everyday usage.

phulwara butter

Key Benefits

  • Has anti-ageing properties
  • Used to treat rashes and itches
  • Makes the skin supple
  • Highly emollient and has a good oxidative ability

Versatility at its best!

Salt and sugar scrubs

Shampoo and

Bath oils and
massage oils



Sprays and mists

Bath salts

Lip balms

Solid perfumes

Fluid perfumes

Bar soaps

Body balm, lotion bars and natural deodorants

Naturally produced.
Efficiently processed.

We have 40+ years of experience in creating an established system that goes from procurement to processing of the natural ingredients used in making our Phulwara butter.

Phulwara butter is sourced from the seeds of the phulwara tree also known as cherui tree. Cheuri trees are large trees that are found on hilly slopes and valleys. The flowers bloom in the beginning of summer while the fruit comes in the beginning of the monsoon season. We collect seeds from the river banks and slopes of the Himalayan tract that goes along the states of Himachal Pradesh, Uttaranchal and northern part of Bengal in india. After removing the pulp from fruit these seeds are dried to form our high quality Phulwara butter.

Sustainable Sourcing

We have been working with millions of local women cooperatives and have collaborated with Self help groups to uplift their livelihoods. These women hand-collect the Phulwara fruit from the hilly areas. Then, they remove the outer layer of the seed after peeling the fruit and dry it in the sun to reduce moisture and prevent rancidity; keeping the ingredient hygienic. After cleaning the seeds, they bring it to our collection center. And finally, the churi seeds reach our production facility for extraction of their nourishing oil.

Manorama also provides training to the cooperatives on harvesting methods. We help protect India’s Phulwara trees while providing a sustainable source of income. During harvesting season, these women carry 15-20kg of fruit every day.

Robust traceability system

We take responsibility towards all our stakeholders very seriously, including providing fair compensation to our sustainable sourcing partners. Therefore, we have an end-to-end traceability system in place that allows us to accurately identify the source of our raw materials.

In this manner, Manorama provides you with 100% natural and sustainable Phulwara butter for your beauty products.


20 KG Bucket, 25 kg Box, 190 kg Drum, IBC, ISO tank


Temperatures below 25 deg C, away from light and humidity

Shelf life

Up to 2 years

100% safe

Not considered hazardous

Product Name : Phulwara (Chiuri) Butter / Himalayan Butter | Botanical name : Diploknema butyracea / Bassia butyracea /Madhuca butyracea / Aesandra butyracea | INCI : Bassia Butyracea Seed Butter